
CRM Manager
Poznań





KEY RESPONSIBILITIES
- Develop and execute comprehensive customer communication strategies, encompassing both digital and offline channels.
- Utilize CRM tools and platforms to analyze customer data, extract meaningful insights, and identify opportunities.
- Develop data-driven strategies, allowing for targeted and relevant marketing campaigns.
- Plan, implement and optimize marketing campaigns across various channels, including email, SMS, social media, and more.
- Monitor and evaluate the performance of CRM campaigns.
- Collaborate with the marketing team.
REQUIREMENTS
- Experience in CRM management, including customer communications and targeted marketing campaigns.
- Expertise in utilizing CRM tools for data analysis, segmentation, and personalization of marketing efforts.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Knowledge of data privacy regulations and best practices in customer data management.
- Leadership experience, with the ability to mentor and guide a team.
- Strong communication, presentation, and interpersonal skills.
- Fluent in English and German.